Through the years, Marina’s love of discovering emerging brands has introduced her to a diverse selection of designers, products, and platforms that share her commitment to conscious values. So began Sustainable Fridays: a project dedicated to engaging with these brands, elevating their work, and creating a resource that makes conscious consumerism accessible to all. Today, it continues to grow its digital presence via @SustainableFridays and recurring campaigns on @MarinaTestino.

What started as a digital platform has grown into a movement. Sustainable Fridays celebrates emerging brands, mindful practices, and community through engaging campaigns and curated events — making conscious consumerism accessible, stylish, interactive and fun.

Sustainable Fridays Events launched with re:FRAME during Earth Week 2025 at Leica Gallery NYC. The event received 250+ notable attendees, 26M+ global media reach (including features in Bazaar, Vogue, and Elle, to name a few), and 8.4M+ social media reach. Additionally, Marina has curated and co-hosted events for brands among the likes of UGG, Save the Duck, and Davines. While each event takes a distinct shape, they all share a commitment to conscious production and elevating sustainability through immersive experiences that are unique, engaging, and educational.