#OneDressToImpress

In early 2018, Marina conceived #OneDressToImpress. For 60 days straight, she challenged herself to rewear the same red suit. This bold experiment confronted the cultural stigma of outfit repeating, fast fashion’s rising popularity, and the relentless push for consumption across social media.

By choosing to wear a suit, in particular, Marina interrogated the inequity of our social standards: asking, “Why shouldn’t women rewear outfits as freely as men?” On top of this, Marina was determined to prove that dressing consciously doesn’t mean sacrificing style or creativity.

The activation sparked a global conversation, was repeated by many, and gained coverage in +100 international press outlets. Features highlighting #OneDressToImpress were published in Teen Vogue, Vogue Mexico y Latin America, L’Official, and Fashion Revolution, to name a few.