#OneDressToImpress

PURPLE EDITION

During Fashion Month 2021, Marina Testino relaunched her viral outfit-repetition campaign with a bold new twist: a single purple suit worn across New York, London, Milan, and Paris. A tribute to the women’s suffrage movement, the color symbolized a call for gender equity in an industry largely shaped by women but still lacking female representation at the top.

The activation challenged fashion’s culture of excess while bringing attention to solutions rooted in transparency, traceability, and technology. Supported by partners like Supima, Albini, and Oritain, the campaign invited the industry to consider how progress can be measured not just by style, but by values.

The activation received international acclaim, appearing in press outlets among the likes of Vogue Italia, Marie Claire, LATEX Magazine, Fashion Revolution, and more.